Privacy Policy
Introduction
This privacy policy (“Policy”) sets out how The Beer Studio Brands Pvt. Ltd.
(“www.cult.fashion”, or cult.fashion or also identified by “we” or “us” or “our”) uses
and protects any information that you give us when you use this website/ mobile
application (individually and collectively, “Platform”).
Cult.fashion or Beer Studio Brands Pvt. Ltd. is committed to ensuring that your privacy is
protected. Should we ask you to provide any information by which you can be identified
when using this Platform, be rest assured that it will only be used strictly in accordance
with this Policy.
Please note that our Policy is subject to change at any time, and we may not be able to
provide you with prior notice. To ensure you are up to date with the Policy, please review
this page periodically. This Policy applies to current and former visitors and customers of
our Platform. By visiting and/or using our Platform, you are accepting and consenting to
the practices described in this Policy.
What information do we collect?
We learn, collect, and store your personal information (that we consider necessary)
when you use our Platform. We use this information to provide you with a safe, efficient,
smooth, and customised experience, which includes, without limitation, displaying
content such as recommended products that might interest you and communicating with
you about your orders, new products, and latest promotional offers. This allows us to
provide specific services and features that most likely meet your needs, customise our
Platform to make your experience safer and easier, and enable third parties to carry out
technical, logistical, and other functions on our behalf.
Here are the types of information we gather:
1) Information you provide us
We receive and store the information you explicitly provide to us. This includes personal
information such as your user name along with your password, your name, address,
telephone number, e-mail address and other contact information, date of birth, gender,
financial information such as bank account information, credit/debit card or other
payment instrument details and any other information that you provide during your time
on the Platform. You may choose not to provide certain information, but this could
prevent you from taking full advantage of our Platform’s various features.
2) Information collected automatically
Whenever you interact with our Platform, we automatically receive, record, and analyse
information from your browser or device, which includes, without limitation, your IP
address, geolocation data, device identification, “cookie” information, the type of browser
and/or device you’re using to access our Platform, information about your mobile device,
including a unique identifier for your device and purchase history; which we sometimes
aggregate with similar information from other customers to create features such as best-selling products, products you viewed or searched for, products you may like. We may
also use browser data such as cookies, flash cookies, or similar data on certain parts of
our Platform. We may use software tools such as JavaScript to measure and collect
session information, including page response times, download errors, length of visits to
certain pages, page interaction information (such as scrolling, clicks, and mouse-overs),
and methods used to browse away from the page. We use this information for internal
analysis and to provide you with location-based services, such as advertising, search
results, and other personalised content, to give you the best possible shopping experience on our Platform.
3) Information from other sources
We may receive information about you from third parties, such as social media services,
commercially available sources, and business partners. If you access our Platform
through a social media service or connect a service on our Platform to a social media
service, the information we collect may include but is not limited to your user name,
profile picture, email address, friends list and any other information associated with that
social media service, which the social media service has the right to share with us and
any other information or content you have made public in connection with that social
media service. Whenever you access the Platform or contact us through social media
services, you authorise us to collect, store, analyse and use such information in
accordance with this Policy.
How do we use cookies?
A cookie is a small file that we, after obtaining your permission, transfer to your
computer’s hard drive through your web browser. This file helps us recognise your
browser and respond to you as an individual, as well as provide personalised features
and advertisements based on your needs, likes, dislikes and behaviour on our Platform.
You can choose to accept or decline cookies. The help menu on most browsers will tell
you how to prevent the browser from accepting new cookies and deleting/ disabling
existing cookies. However, disabling/ deleting our cookies could prevent you from taking
full advantage of our Platform’s various features.
Do we share the information we receive?
Respecting customers’ privacy is not only an important part of our business but one of
the core philosophies of our organisation. We never have and never will commercially
exploit such information by selling it to third parties. We share customer information only
as described below, and in no other manner:
1) Third-party service providers
We employ other companies and individuals to perform some functions on our behalf.
These functions include but are not limited to fulfilling orders, delivering packages,
analysing customer data, providing marketing assistance, providing search results and
links, and processing payments. For optimum fulfilment of these functions, they have
access only to such customer information as is needed to perform their functions, and
are contractually bound to not use it for any other purpose.
2) Compliance with law
We may be required to share customer information with government authorities and
agencies for the purposes of verification of identity or for prevention, detection or
investigation, including of cyber incidents, prosecution, and punishment of offences.
Further, we may release account and other personal information when we believe
release is appropriate to enforce or apply our Terms of Use and other agreements; or protect the rights, property or safety of Cult.fashion or Beer Studio Brands Pvt. Ltd., our
users or others. This includes exchanging information with other companies,
organisations, government or regulatory authorities for fraud protection and credit risk
reduction.
3) Business transfers
As we develop our business, we might sell or buy stores, subsidiaries, or business units.
In such transactions, all information, including personal information collected and stored
by us may be disclosed and otherwise transferred to an acquirer, or successor or
assignee as part of any merger, acquisition, debt financing, sale of company assets, or
similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership
in which all such information is transferred to one or more third parties as one of our
business assets.
4) With your consent
Other than as set out above, you will receive notice when information about you might
go to third parties and you will have the option to choose whether or not you’d like such
information to be shared.
Is your information secure?
In one word, absolutely. The security of your information is very important to us. We use
adequate security policies, rules, and technical measures, as required under applicable
law, to safeguard and protect your information from unauthorized access, improper use
or disclosure, unauthorized modification, and unlawful destruction or accidental loss.
However, we shall not be responsible for any breach of security or for any action of any
third parties that receive users’ personal data or events that are beyond our reasonable
control including acts of government, computer hacking, unauthorized access to
computer data, and storage devices, computer crashes, breach of security and
encryption, etc.
What about links to other websites?
Our Platform may contain third-party advertising and links to other websites. Once you
use these links to leave our Platform, we do not have any control over that website.
Hence, any information you share whilst visiting such sites is not governed by this Policy
and we would not be responsible for the protection/ privacy of such information.
What choices do you have?
1) You can add, correct, update, modify or review your personal information on a
regular basis. However, whenever you update information, we usually keep a
copy of the previous version for our records.
2) If you do not want to receive emails or messages from us, please get in touch
with our customer care team to de-list your e-mail ID.
3) You can choose to not provide your personal information or consent for usage of
your personal information, subsequently withdraw your consent or ask for
deletion of your personal information. However, this might not allow you to take
full advantage of the features of our Platform.
Changes in Constitution
We and our affiliates may disclose or transfer some or all of your Personal Information
with another business entity should we (or our assets) plan to merge with, or be acquired
by that business entity, or re-organization, amalgamate, or restructure of the business.
When such a transaction occurs, then the other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your Personal
Information.
Further Acknowledgements
You hereby acknowledge and agree that this Privacy Policy:
a) Is clear and easily accessible and provides statements of the Company’s policies and
practices with respect to the Information;
b) Provides for the various types of personal or sensitive personal data of information to
be collected;
c) Provides for the purposes of collection and usage of the Information;
d) Provides for disclosure of Information; and
e) Provides reasonable security practices and procedures.
Whom should I contact with my grievances regarding this Privacy Policy?
If you have any questions or feedback regarding this Policy, you may contact us using
the information below:
Name: Swapnil Gautam
Contact Number: 7758030405
Email: swapnil@cult.fashion
Timing: Monday to Saturday- 10 am to 6 pm